Privacy Policy

At Brands by Luigi, we take the protection of your personal data seriously. Below, we explain how we collect, process, and use your data in compliance with GDPR regulations.

Access Data and Hosting

You can visit our website without providing personal data. When you access our site, our web server automatically stores a server log file containing access data such as:

The pages visited
Your IP address
Date and time of your visit
Data volume transferred
The provider through which you accessed our website

This data is used solely to ensure the proper functioning of our website and to improve our services, in accordance with Article 6(1)(f) of the GDPR. All access data is deleted within seven days after your visit.

Hosting Services by a Third-Party Provider

Our website is hosted by an external service provider within the European Union. All data collected through our website is processed on secure servers managed by this provider.

Collection and Processing of Data for Orders and Customer Accounts

We collect personal data when you voluntarily provide it to us by placing an order, contacting us (e.g., via WhatsApp or email), or creating a customer account. Required fields are clearly marked, as this information is necessary to process your order or request.

Data collection occurs in compliance with Article 6(1)(b) of the GDPR, allowing us to fulfill our contract with you.

Once your order is completed or your account is deleted, we will retain your data only as required by applicable tax and commercial laws. After the expiration of these retention periods, your data will be deleted unless you have given consent for further use.

Data Sharing

To process your order, we share necessary data with:

Courier services for delivery
Payment service providers for transaction processing

This is done in accordance with Article 6(1)(b) of the GDPR.

Some payment providers may collect data independently when you create an account with them. In such cases, their respective privacy policies apply.

Emails and Promotional Messages

Emails
We may use your email address to inform you about similar products after your purchase. You can unsubscribe at any time via the link included in the email.

WhatsApp Communication
We offer support and updates via WhatsApp. By contacting us through WhatsApp, you agree to the processing of your data in accordance with WhatsApp’s privacy policy.

Advertising by Mail
We may use your name and postal address to send promotional materials by mail, based on our legitimate business interests. You can opt out of such communication at any time by contacting us.

Cookies and Web Analytics

We use cookies to enhance user experience, display products, and conduct market research. Cookies are small text files stored on your device.

Some cookies are session-based (deleted when the browser closes)
Others remain stored to recognize returning visitors

You can adjust your browser settings to block cookies or receive notifications before they are stored.

Google Analytics

We use Google Analytics 4 to analyze website traffic. Google may collect data such as your IP address for marketing purposes, including remarketing campaigns.

To opt out, you can install a browser plugin via:
Google Analytics Opt-out

Social Media Plugins

Our website includes social media buttons (e.g., Instagram, Facebook). When you visit a page containing these plugins, your browser may send certain data (such as your IP address) to the respective platform.

If you are logged into your social media account, the provider may link your website visit to your profile. For more information, please refer to the privacy policies of these platforms.

Your Rights Under GDPR

Under GDPR, you have the right to:

Request access to your personal data (Article 15 GDPR)
Request correction or completion of your data (Article 16 GDPR)
Request deletion of your data, unless retention is legally required (Article 17 GDPR)
Object to the processing of your data for marketing purposes (Article 21 GDPR)

To exercise your rights, contact us via email.

Right to Object

You may object to the processing of your personal data if it is based on our legitimate interest. This does not apply to data processing for direct marketing purposes, which you can opt out of at any time.